From a company where 83% of sales were generated from one product group, ProDen PlaqueOff®, Swedencare has through the acquisitions created a broad product portfolio of several strong brands with an even distribution between Nutraceuticals, ProDen PlaqueOff® and Topicals/Dermatology with 36%, 27% and 31%.

Below is a short introduction of our biggest brands.

Animal Pharmaceuticals

Animal Pharmaceuticals offer a range of innovative products to improve the health and quality of life of pets while providing a better experience to pet parents. Animal Pharmaceuticals products are recommended, used, and sold by thousands of veterinarians nationwide. Trusted by veterinarians, loved by pet parents.


A prosperous cooperation started since 1993 Biovet and Camon work together are specialized in offering a wide array of products and solutions for the wellbeing of your pets. The main effort is to help and take care of pet lovers, reaching outstanding results for happier people and happier pets.

Healthy Breeds

Having over 10 years of experience in animal health products manufacturing and working with veterinarians and nutritional experts Healthy Breeds have taken the guesswork out of which supplements, shampoos, and products help each breed of dog and simplified the shopping experience. At Healthy Breeds, dog owners can now shop by breed and discover hundreds of high-quality, made in the USA, veterinarian-recommended nutritional supplements, treats, and grooming products for their breed of dog.


For over 25 years, Innovet has researched and tested pet supplements and topical products that help dogs and cats live healthier and happier lives. Our products are based on the most innovative scientific studies, which aim to replicate the natural defense mechanism of the body. We cover a wide range of therapeutic areas: orthopedics, behavior, dermatology, odontostomatology, algology, gastroenterology, urology, nephrology and ophthalmology.

NaturVet® has been manufacturing pet health supplements since 1994 with a wide product range of pet health supplements for dogs, cat, and horses, including an assortment of training aids and yard care products. Many products are offered in different packaging options and sizes, in addition to multiple delivery methods including tablets, powders, liquids, and soft chews.  Our products are veterinarian formulated and we feature the NASC seal on our products which identifies our commitment to quality.


nutravet is an innovative British veterinary company manufacturing in the UK. Since 2008 nutravet has supported animal welfare by offering the highest quality, pharmaceutical grade health products to aid and support the wellbeing of dogs, cats and horses. nutravet holds many premium brands, read more about them via the link below.


NutriScience is a leading producer of animal supplements for the equine, greyhound, and small pet markets. NutriScience is backed by continuous investment in research and development. Our highly experienced technical team ensures the delivery of excellent product quality and effectiveness. All of NutriScience products are uniquely formulated based on the most recent scientific research in nutrition.

Pet MD

Since 2002, the Pet MD® team has developed effective supplements, vitamins, dental care, ear cleaners, pilling agents, and topicals with feedback, input, and recommendations from leading veterinary professionals. Today, we are confident that our products, manufactured, produced, and lab-tested in the U.S.A., contain some of the highest-quality ingredients available to pet owners in various affordable, convenient, and successful options.

ProDen PlaqueOff®

ProDen PlaqueOff® helps maintain pure breath and clean teeth for dogs and cats throughout their life – from a small puppy or kitten, all the way to senior age. ProDen PlaqueOff® has a clinically proven positive effect and is recommended by veterinarians. The unique seaweed ingredient, A.N ProDen®, is 100% organic and natural. A.N ProDen® is sustainably harvested in the clear waters off the Scandinavian coastline and contains no additives, making it healthy and safe for your pet. Working through the animal’s body, it dissolves existing tartar and prevents new build-up.

RX Vitamins for Pets

Founded in 1997, Rx Vitamins for Pets is an innovative, nutraceutical company providing veterinarians with nutritional formulations designed to enhance patient outcomes. Rx Vitamins for Pets has set the standard of safe, well-researched, condition-specific formulas that provide the veterinarian with a wide choice of treatment options to complement the conventional care of companion animals. Rigorous inspection and assay testing ensures the quality, integrity, and potency of each raw material and each complete formula.

Stratford Animal Health

We care for animal wellness by providing innovation, support, and solutions for the veterinary community. We strive to be the leader in our industry by supplying practical business solutions that support the growth, profits, and success of veterinary practices while focusing on pet health and wellness. Trusted, recommended & loved by vets.

VETCLASSICS® has been manufacturing complementary pet health supplements for dogs, cats, and horses since 1994.  The product line was developed specifically for veterinarian sales and clients.  Every product is veterinarian formulated and recommend and are made with science-based ingredients to support pet health from the inside out.  We proudly feature the NASC seal on our products which identifies our commitment to quality.


The VetWELL® brand of vet-formulated pet care products launched in 2017 with the goal was to make vet-grade pet care products more conveniently accessible to the average pet owner. With a collection that focuses on topicals and ear care health and maintenance, the VetWELL brand includes products designed to target and address various common conditions and ailments effectively.