Swedencare acquires leading Italian pet health company

Swedencare acquires the Italian company Innovet, one of Italy’s leading and most profitable supplement companies focused on the veterinary segment. Through the acquisition, Swedencare will receive a strong position within supplements on the Italian pet healthcare market, while Innovet’s internationalization will have increased resources through Swedencare’s global distribution network.

Innovet, founded in 1996 by the owner family della Valle, has an in-house developed and patentprotected portfolio of science-based products in several categories. The products are offered primarily to the Italian veterinary segment, online and internationally. Innovet’s products covers therapy areas such as joint, dermatology and pain relief. The company’s product development is largely based on scientific studies about the replication of the body’s natural defense mechanisms.